Lectures

Theme

Future education

L1 - Introduction

• Course description
• Design thinking stages (empathy, definition, ideation, prototype, feedback)
  • Difficulty in prototyping, because idea might not be that well thought-out
• Creativity
  • No correct answer

L2 - Empathy

• Empathy
  • field trips
  • observation
  • interview
  • role play
  • survey
• Market need
• Trend
  • Lag
  • Public
  • Secondary
  • Information cocoon → biased perception
  • superficial
  • stereotype

Field research

• First-hand
• Interact → pain points → sol
• who, what, how, why

Interview

• structured/unstructured/semi-structured
• group/individual
• naive > follow-up > 5 why’s > silence > unbiased
• users/stakeholders

Future Education

• purpose: passing knowledge, shaping who you are
• audience: university, k12, elderly, challenged community

L3

• Checkpoint 1 interview sharing
• Pitching
• Team formation

L4

• Define
  • logical thinking
  • surgical thinking
  • attention to details
  • think outside the box
  • reject stereotypes

Asking questions

• user
• budget
• time cost
• user requirement?
  • why do the user need a bridge?
    • crossing river
      • why crossing river?
  • what they want and what they need?

Insight statement

• POV statement reframes a design challenge to a actionable problem statement → goal oriented → capture design vision by defining the right problem
• iterative, whys
• from the user’s perspective
• root cause
• insights
• reflect user’s incentives
• human-centered, focus on people (users, stakeholders). see from different perspectives
• the devil is in the detailsBreak down the tasks to identify opportunities
• look beneath the surface
• one clearly defined specific problem

checkpoint 2

• 3 different challenges (on focus area)
• focus on challenges, not solutions (POV)
• representative personas
  • a type of person
  • at least one for user, one for stakeholders

L5

• Presentation
  • Team 1
    • Inclusive learning
    • users stakeholders
      • less motivated & underperforming
      • motivated & underperforming
      • teaching
    • withdraw from school?

L6 - Ideation

• Aluminum foil

  • Wrapping paper
  • Cooking
  • Barbecue
  • Aluminum sphere
  • Reflection
  • Sketch paper
    

• Brainstorming

  • Defer judgement
  • Quantity
  • Visual
  • Wild ideas
  • Build on others
  • Focused on topic

• Plan a party/event to celebrate Amy’s graduation

  • Yes, but
    • McDonald’s
    • Cheap, alcohol and good night
    • Not everyone like alcohol, exercise
    • Tired, expensive hotel dinner
    • Not affordable, go to friend’s home
    • Not affordable, public party
    • Too public, shaw
    • Hard to book, party room
  • Yes, and
    • McDonald’s
    • Happy meal for everyone
    • Soft drinks
    • Qoo
    • Airport McDonald’s
    • Games
    • Flight
    • Japan McDonald’s
    • World travel McDonald’s

L7

• Talk about the problems that a product can solve

• Convergent

  • Deliberate
  • Affirmative judgement
  • User’s need

• Prioritization matrix

Impact / Novelty

Impact
	Maybe boring but effective	Yes please!
	No thanks	Maybe for fun
			Novelty

Feasibility / Novelty

Impact
	Maybe for quick testing	Yes please!
	No thanks	Worth trying
			Novelty

L8 - Prototyping, Testing & Project Management

• Final video requirement

  • < 4 min
  • Prototyping, testing process

• Assumption vs user testing

• Tangible

• Types of prototype

  • Concept prototype
    • mind → tangible forms
    • verify desirability
  • Proof-of-principle (or POC) prototype
    • verify key functional aspects
    • usually does not have all functionality of the final product
  • Working prototype
    • nearly all functionality

• Storyboard

  • importance
    • visual
    • memory
    • empathy
    • engagement
  • elements
    • characters
    • scene
    • plot
  • have to be quite detailed

• Testing

  • desirability (human)
  • viability (business)
  • feasibility (technical)

• type of tests

  • concept test
  • functionality test
  • extreme user test
  • expert interview

• tips

  • Context (User, Prototype, Environment (PUE))
  • Show
  • Think out loud
  • observe
  • test, not defend

• project management

david allen, “getting things done: the art of stress-free productivity”

L9 - Reflection on 1st Prototype

• Sense of achievement

  • Personal growth
  • Historical data

• Checkpoint 5

  • < 4 min promotional video
    • highlight design and development

L10 - Storytelling

• Enchant with story

• Background

• Introduction

• Storyline

  • heros
  • villians
  • twists
  • punchy headline
  • accessible language

1. set the stakes for audience
2. concise
3. avoids jargon
4. fresh

forget about task management, we will handle it for you

setup once and forget about it

L11 - Prototype Testing

L12 - Final